Privacy policy

The use of personal data policy

Date of last update: October 4, 2022

This document – together with the Terms and Conditions and Details about Cookies – represents your contract with SC BIOGENETICA SRL.

About us

The website (“our website” or “this website”) is owned and operated by S.C. BIOGENETICA S.R.L., with headquarters in Bucharest, 23 Tineretului Blvd., Sector 4, registered at the Trade Register under J40/10148/2021, tax identification code RO44417523, phone +40728.836.414. If you would like additional information or send us your feedback, please do not hesitate to contact us via e-mail or use the address of our headquarters.

The purpose of this policy

BIOGENETICA respects your right to your personal data (a term that refers to information on any identified or identifiable natural person). That’s why we want to make sure you understand what type of information we collect, how and why we use it, to whom we may disclose it, what security measures we take to protect it, what rights you have, and how you can exercise them.

By using this website, you expressly declare that you are at least 18 years of age and that you allow us to use your personal data as described in this document. Otherwise, please do not use the website.

Please read carefully further – for more details.

Can there be changes?

Yes, from time to time we may change this policy – to reflect changes in the law, our internal practices, the website, the technology we use, etc. When you return to the website, please check the date of the last update and the content of any changes.

If we make significant changes, we will notify you through a notice on the website – before the change takes effect.

If you do not agree with the changes, please stop using the website. We will consider that you accept the changes if you continue to use the website after the date of the update.

What information do we collect

  • Anonymous information

Through the cookies and Action Tags that – we and our partners (through advertising servers, content servers, website analysis agents, etc.) – use on this website, we can have access to anonymous information that is related to you:

  • IP address;
  • The country and server to which your computer is connected;
  • The operating system, type of browser, and computer you use;
  • Configuring Java or cookies;
  • Your purchase preferences and behavior on this website (the pages you visited, the searches you performed and the products you viewed and purchased, the date and time of your visit or order, the number of visits and orders, number of visits per browsing session and server type, URLs where you came from, domain names and web pages you browse), hobbies and lifestyle, groups you belong to;
  • Demographic information (number of household members, age, gender) and area code information associated with your server;
  • Applications and plug-ins, as well as any search terms used on our website;
  • The address of the website that led you to our website.

We collect this information in a manner that does not allow you to be personally identified.

Please read more about the types of cookies and how we use them (including how to disable them) on the Cookies details page.

Why do we collect it

We need this information:

  • To provide you with information about services or products offered by us or by third parties that may be of interest to you;
  • For behaviorally targeted advertising – to send you personalized advertisements and announcements with the most relevant products, services, and offers;
  • Because cookies allow us to recognize you when you return to the website and offer you a personalized experience;
  • To track the anonymized traffic, the level of activity, and the ways of using the website;
  • To improve our marketing campaigns and promotional efforts;
  • To prevent or detect fraud or abuse on the website;
  • To improve website operation and system administration;
  • To improve the visitor experience and customize the content, appearance, and services of the website.

We will inform you if, in the future, we want to use your data for purposes other than those above, and you will have the opportunity to accept or refuse.

How we use it

We analyze aggregated data to determine user preferences. We also analyze demographic data and interests of our visitors, information received about pages viewed or information regarding special marketing campaigns, data collected in the log files of our servers, and information received from our website analytics agents.

We receive reports from third-party ad servers, content servers, or website analytics agents that tell us how many ads were served and accessed or what content was served or viewed by users.

We also collect information for the following purposes:

  • For correspondence purposes

If you contact us by email, letter, or telephone, we will keep a record of your correspondence and may request your name, email address, or telephone number in order to send you a reply or answer your request. If you report a problem with the website, we may keep such information in a separate file for you.

  • For online ads and behaviorally targeted advertising

By having certain information about you, we will be able to provide you with advertisements and content relevant to you. We may also use partners to help us deliver personalized content and advertisements through the use of cookies while you browse the Internet.

To learn about behaviorally targeted online advertising and how to opt-out of online ads served by various companies based on users’ online behavior, we encourage you to visit the Consumer Opt-Out or The Self-Regulatory Program for Online Behavioral Advertising.

  • For using the website

We track the traffic patterns of users of website during their online session on the website (including which pages, information, and ads they view while browsing). We use the IP address to diagnose problems with our servers, software platform, and website administration, as well as to gather demographic information. We may send aggregate statistics about pages viewed on our website and information about visitors to third-party partner companies.

Who can we disclose them to

  • To our employees, consultants, and authorized persons who need to know them;
  • To the companies in the group of which BIOGENERICA SRL is a part, its shareholders or associates;
  • To third parties-partners who provide us with services (such as online platform providers, those who host the website, those who help us monitor and optimize the website, those who provide the customer support service, and other companies who help us transmit communications, partners who broadcast personalized ads and behaviorally targeted advertising, other companies authorized by BIOGENETICA. Our partners are: Google, Facebook, Hotjar, WordPress, Instagram, Retargeting, Smart Search, Social Media Stream, 2Performant, YouTube, Linked-in , TikTok, Twitter);

We have contractual relationships with these third partners to ensure the security of your personal data that they can access through our website. They have agreed to adhere to our strict standards for providing quality products and services and may use your data only for purposes agreed with BIOGENETICA.

Cases in which we may disclose or transfer your data to others:

  • In case of a sale, reorganization, merger, or association of companies involving BIOGENETICA activity (including negotiations for this); in such a case, you will be notified by an announcement displayed on the website and you will be asked for your consent;
  • If a malpractice has been committed or a complaint has been made regarding the content you have posted on this website;
  • If there is a need to protect BIOGENETICA, its affiliated companies, or other users;
  • Unless we are required to do so by law or by a competent authority, BIOGENETICA does not rent or sell your data to other companies.

How do we protect them

We do our best to protect your personal data. We take appropriate and reasonable internal measures – technical and security – against unauthorized access, destruction, or accidental loss of data, even though there are no 100% effective security measures, and we cannot provide guarantees about the total effectiveness of protection. BIOGENETICA will not be responsible when the loss of data results from a cause beyond our control, nor for the actions of third parties who may use your data in an unauthorized or illegal manner.

What right do you have?

According to the law, you have the following rights as a data subject:

The right to information – you can ask us to tell you what personal data we hold and use about you, as well as information regarding the specifics of the processing;

The right of access to data – you can check, complete, and modify the data sent by e-mail, telephone, or physical correspondence.

The right to intervene on the data – you can ask us to block or delete your personal data if it is incomplete, inaccurate, or processed incorrectly, ask us to transform into anonymous data those data that we do not process legally; We cannot delete your data in the following situations: (i) it is necessary to comply with legal obligations to keep the data; or (ii) if the data is necessary for us to establish, exercise or defend our legal rights. Also, for free, you can access and intervene on your personal data that we use – by contacting BIOGENETICA in writing or at the e-mail address: The written request must be dated and signed by you. If you will have more than one access request per year, we may charge a fee as required by law.

The right to object – you can object, at any time, to the processing of your personal data, for well-founded and legitimate reasons related to your specific situation; you can object, at any time, free of charge and without any justification, to your data being used for direct marketing or disclosed to third parties for this purpose;

The right not to be subject to an automated individual decision – respectively the right not to be the subject of a decision made solely on the basis of automated processing activities;

The right to withdraw consent – you can withdraw your consent at any time regarding data processing based on consent;

The right to data portability – to the extent that we process data by automated means, you can request us, under the law, to provide your data in a structured, frequently used, and machine-readable form. If you ask us to do so, we may transfer your data to another entity, if technically possible;

The right to go to court – you can go to court if you think we have violated your rights;

The right to file a complaint with the supervisory authority if you believe that your rights have been violated regarding the processing of your personal data. The contact details of the supervisory authority for data protection are as follows: National Supervisory Authority for Personal Data Processing, B-dul G-ral. Gheorghe Magheru 28-30, Sector 1, postal code 010336, Bucharest, Romania, phone: +40.318.059.211, +40.318.059.212, E-mail

Links to other websites

This website may contain links to other websites (which, in turn, may collect information about you). By accessing these links, you are subject to that website’s policy. We encourage you to carefully read their privacy policies and terms of use and take appropriate action.

We, BIOGENETICA, are not responsible for the practices of the respective websites regarding the use of personal data.

Date of last update: October 4, 2022



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