Game changer | Major US Sports League signs with CBD brand

CBD Companies are starting to become more visible than ever before.

Last week, Major League Baseball (MLB) became the first of the four major U.S. sports leagues to sign a CBD sponsor. The league is teaming up with Colorado CBD company Charlotte’s Web for a multi-year deal that will provide “increased CBD visibility to their professional athletes, millions of fans and communities.”

Charlotte’s Web CEO Jacques Tortoroli joined finance to discuss the partnership, misconception about cannabidiol (CBD), and how the deal is truly a “game changer.”

“MLB’S decision reflects what fans want today by bringing botanical wellness options to support everyday lives around mental wellness, particularly staying calm under pressure, recovery after exercise, maintaining a focus when it counts and sleeping. These are players that are on the road 81 games in a season, seven months a year and we really believe that having balance between the mental and physical health is super important,”